A 360 video is basically a traditional video, with the exception that the video player allows the user to look around in all directions. The experience will depend on the device used to play the video; viewers using a smartphone will move the actual phone around to see the video in 360, and on a computer the mouse can be used to move the video around inside the video player.
360 videos are created using special camera rigs that allow multiple cameras to be mounted in specific positions to ensure that 360 degrees is recorded. 360 rigs can have 14 cameras, like the one used for the 360 video tour (as seen above), but they can also be as simple as a 360 mobile camera with only 2 lenses (Opix360 GIF). With the help of YouTube, Vimeo, and other third party video players, a content creator can share their 360 video with anyone that has access to the internet, both by uploading to YouTube or by embedding the video players into their personal websites or Facebook page.
The video is viewed in a headset by splitting the image and viewing it through two lenses mounted inside the headset. This is done automatically by the video player.
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Suggested use of 360° videos
From a marketing perspective these videos can give consumers an immersive experience for such things as real estate property tours, fitness gym tours/class previews, and event coverage. These videos can also help with internal operations such as communicating company wide brand or facility updates and internal training of staff.
For franchise companies, 360 videos can help support the sales process from the time the potential franchisee visits the website, to the final steps in closing a contract. This kind of video experience will help ensure a realistic vision and understanding of companies flagship locations, without the need of traveling to see each one.
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